CEQUENS is a leading global communications platform as a service (CPaaS) provider that simplifies customer engagement for businesses through its innovative, reliable, and secure communication solutions. Established in 2011, CEQUENS offers a comprehensive suite of APIs, including SMS, WhatsApp for Business, Voice, Push Notifications, and more, enabling seamless and personalized interactions across multiple channels. Our partner network covers MEA region with international access to messaging hubs worldwide and our clients include major banks, credit cards, digital payments, OTT applications, government authorities, health and education, and other industry verticals.
About the role
We are seeking a dynamic and results-driven Customer Facing Enablement Specialist to enhance the experience and success of our customers through strategic enablement initiatives. In this role, you will serve as a key player in driving customer education, onboarding, and engagement by developing resources, tools, and programs that empower customers to maximize the value of our solutions.
This is a highly collaborative role that interfaces with Sales, Customer Success, Product, and Marketing teams to ensure customers are equipped with the knowledge and confidence to achieve their goals.
Key Responsibilities:
- Customer Enablement Content: Create and maintain enablement materials (guides, tutorials, videos, playbooks, etc.) tailored for customer education and adoption.
- Onboarding Programs: Design and deliver structured onboarding experiences that accelerate time to value for new customers.
- Training Delivery: Conduct live or recorded training sessions, webinars, and workshops for customers across various segments.
- Feedback & Optimization: Gather customer feedback on enablement resources and programs to continuously improve effectiveness and engagement.
- Cross-Functional Collaboration: Partner with internal teams (Product, Marketing, Support, etc.) to ensure enablement materials are accurate, aligned, and up to date.
- Platform Utilization: Manage and leverage enablement platforms (e.g., LMS, CRM, help Experience in a SaaS, B2B, or technology-driven company.
- Familiarity with customer journey mapping and lifecycle management.
Requirements
Education
- Bachelor’s degree in Business Administration, Marketing, Communications, or a related field; Master’s degree is preferred.
Experience
- 3+ years of experience in customer enablement, customer success, sales enablement, or related roles.
- Must have expeirience with Mobile Operators, ISV’s and System Integrators in the CPaaS market space
- Strong communication and presentation skills; comfortable engaging with external customers and internal stakeholders.
- Experience developing training content and enablement programs.
- Proficiency with tools such as Learning Management Systems (LMS), CMS platforms, CRM systems (e.g., Salesforce), or customer onboarding platforms.
- Ability to translate complex product features into simple, value-driven messaging.
- Empathy for customers and a passion for delivering great experiences.
- Strong project management and organizational skills.
Skills
- Experience in a SaaS, CPaaS, B2B technology-driven company.
- Familiarity with customer journey mapping and lifecycle management.
- Excellent communication, presentation, and training skills.
- Must be a business level English and Arabic
- Proficient in using sales enablement tools and customer relationship management (CRM) software.
- Analytical mindset with the ability to track, measure, and report on enablement activities.
- Ability to manage multiple projects simultaneously and meet tight deadlines
