Manages customer relationships, CRM data, leads, enquiries, follow-ups, orders, payments, and customer queries. Coordinates with sales, dispatch, accounts, and internal teams to resolve issues and maintain accurate records. Prepares recurring MIS and CRM reports, analyzes customer data to improve retention and satisfaction, tracks commitments, and supports sales performance. Guides junior CRM staff and ensures smooth CRM operations and documentation.
Position: Senior CRM
Key Responsibilities:
- Manage and maintain customer relationships and CRM database.
- Monitor leads, enquiries, sales follow-ups and customer interactions.
- Coordinate with Sales, Dispatch, Accounts and other internal teams.
- Handle customer queries, complaints and ensure timely resolution.
- Prepare daily/weekly/monthly MIS and CRM reports.
- Track pending orders, payments and customer commitments.
- Ensure accurate CRM data entry and regular follow-ups.
- Analyze customer data to improve retention, satisfaction and sales.
- Guide junior CRM executives and ensure smooth CRM operations.
- Maintain proper documentation and support management with reports.
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