Creative Director – Copy

Company Description

At Western Digital, our vision is to power global innovation and push the boundaries of technology to make what you thought was once impossible, possible.

At our core, Western Digital is a company of problem solvers. People achieve extraordinary things given the right technology. For decades, we’ve been doing just that. Our technology helped people put a man on the moon.

We are a key partner to some of the largest and highest growth organizations in the world. From energizing the most competitive gaming platforms, to enabling systems to make cities safer and cars smarter and more connected, to powering the data centers behind many of the world’s biggest companies and public cloud, Western Digital is fueling a brighter, smarter future.

Binge-watch any shows, use social media or shop online lately? You’ll find Western Digital supporting the storage infrastructure behind many of these platforms. And, that flash memory card that captures and preserves your most precious moments? That’s us, too.

We offer an expansive portfolio of technologies, storage devices and platforms for business and consumers alike. Our data-centric solutions are comprised of the Western Digital®, G-Technology™, SanDisk® and WD® brands.

Today’s exceptional challenges require your unique skills. It’s You & Western Digital. Together, we’re the next BIG thing in data.

Job Description

Western Digital is setting up a Global Creative Development Centre in Bangalore. We are hiring Creative Directors, Copywriters, Video Creators and Art Directors to develop digital-led campaigns for the Western Digital product brands for B2B and B2C markets across the globe. To be developed in partnership with our global marketing team and the creative team in Bangalore, these campaigns will extend across multiple media formats including print, outdoor, packaging and interactive.

We are seeking a talented and driven copy CD to join our global marketing team in Bangalore, India. As a CD-Copy, you will work closely with our creative team to write and create digital and print assets for our global campaigns.

Responsibilities:

• Create compelling digital-led creative campaigns, with a strong storyline for a global audience, basis the brief for global markets.
• Demonstrate very good writing and ideation capabilities for a digital and mainline media.

• Write clear, concise, and persuasive copy for a range of materials, including
  video scripts, product descriptions, packaging, brochures, banners, and product campaigns.
• Familiarity with Gen AI tools like ChatGPT.
• Collaborate with our global marketing team to ensure that all copy is consistent with our brand voice and messaging documents.
• Use insights from our research and marketing team to understand our target audience and develop copy that resonates with them.
• Proofread and edit copy to ensure accuracy, grammar, and spelling.
• Support the process of translating approved copy into required languages for global use.
• Stay up-to-date with industry trends, language usage, and marketing techniques to continuously improve your copywriting skills and output.
• Participate in creative brainstorming sessions and provide ideas for new product campaigns.

Qualifications

• Bachelor's degree, or equivalent skills and experience, in English, Journalism, Marketing, or a related field.
• Around 10+ years of professional experience in copywriting, preferably in a reputed advertising agency.
• Should have worked on reputed brands in a digital agency. And ideally, must have worked on a tech brand as well.
• Strong portfolio demonstrating a range of copywriting skills and techniques, for static and video assets across a range of platforms.
• Excellent written and verbal communication skills in English along with an ability to present well is essential.
• Ability to work in a global team environment and collaborate with cross-functional teams.
• Understanding of brand messaging, tone, and voice.
• Ability to manage multiple projects and deadlines simultaneously.
• Experience with SEO best practices and incorporating keywords into copy.

We offer a competitive salary and benefits package, as well as opportunities for professional growth and development. If you are a talented copy person looking for an exciting new opportunity to work as part of a global team, we encourage you to apply along with a link to your portfolio.

Additional Information

Western Digital is committed to providing equal opportunities to all applicants and employees and will not discriminate based on their race, color, ancestry, religion (including religious dress and grooming standards), sex (including pregnancy, childbirth or related medical conditions, breastfeeding or related medical conditions), gender (including a person’s gender identity, gender expression, and gender-related appearance and behavior, whether or not stereotypically associated with the person’s assigned sex at birth), age, national origin, sexual orientation, medical condition, marital status (including domestic partnership status), physical disability, mental disability, medical condition, genetic information, protected medical and family care leave, Civil Air Patrol status, military and veteran status, or other legally protected characteristics. We also prohibit harassment of any individual on any of the characteristics listed above. Our non-discrimination policy applies to all aspects of employment. We comply with the laws and regulations set forth in the Equal Employment Opportunity is the Law poster.

Western Digital thrives on the power and potential of diversity. As a global company, we believe the most effective way to embrace the diversity of our customers and communities is to mirror it from within. We believe the fusion of various perspectives results in the best outcomes for our employees, our company, our customers, and the world around us. We are committed to an inclusive environment where every individual can thrive through a sense of belonging, respect and contribution.

Western Digital is committed to offering opportunities to applicants with disabilities and ensuring all candidates can successfully navigate our careers website and our hiring process. Please contact us at [email protected] to advise us of your accommodation request. In your email, please include a description of the specific accommodation you are requesting as well as the job title and requisition number of the position for which you are applying.