Country Lead - India - Magnite
Reporting to the MD, Asia, the Country Lead of India at Magnite plays a key role in ensuring the overall success of the company in India. The Country Lead of India is the lead of the local business and has top line revenue & operational responsibility. The lead is ultimately responsible for ensuring Magnite exceeds our customer's expectations in delivering on our core value propositions: making them money, protecting their brand, and saving them time. This role will be based in Mumbai.
What you will be doing:
The Head of India is the commercial leader across Supply and Demand teams, responsible for creating, building and extending the Magnite business in the market.
- Develop and implement a market strategy to deliver against the Magnite proposition of being the leading OTT / CTV and full service omni-channel SSP in India.
- Oversee and lead Magnite's Publisher and Agency business and team in India, from recruiting to developing and ensuring high performance is facilitated.
- Identify and drive opportunities within OTT / CTV and Omnichannel customers in the market.
- Develop a pipeline of viable opportunities that exceeds quota, and keep abreast of each prospect in the market.
- Accurately forecast activities closing on a monthly basis using Salesforce.com.
- Meet or exceed, monthly, quarterly and annual revenue targets
- Specific focus on being the direct supply lead in India, leading business development and account growth opportunities in the market.
- 'Player / Coach' role, establishing relationships with key prospects on the sell side to ensure growth and success of Magnite's Asian business.
- Identify, secure & grow relationships with premium publishers & relevant supply partners within the digital omnichannel ecosystem.
- Manage & grow relationships with existing assigned strategic Asia Platform customers.
- Identify, build and grow relationships with senior stakeholders (up to c suite) of premium supply partners, particular attention with OTT tier one partners.
- Research and identify a target account list, kept up to date with the evolving digital landscape.
- Develop and maintain a prioritised account list (new and current) with tiered relationship engagement plan.
- Effectively understand clients current and future needs and how the Magnite product suite can support their own digital transformation.
- Strong knowledge capabilities when understanding the Magnite solutions against competitors.
- Educate & up-sell existing partnerships to utilize full breadth of Magnite's Ad Serving, SSP, and Platform tools & products.
- Partner with Magnite's global product teams to understand global product developments and opportunities this creates for India publishers, developing a localized strategy and execution plan to take new offerings to partners.
- Capture and relay product feedback from Platform customer to various Magnite stakeholders.
- Partner with the Global Partner Service team in activating Global strategic accounts in India.
- Work proactively with Asia operations team
- Partner with Asia marketing teams to develop out and attract partner involvement within press releases, case studies, thought leadership, business social sharing and custom events.
- Train, educate & influence publishers to utilize Magnite Platform on self-service basis.
- Understand the rapidly evolving ad tech ecosystem for new ideas / opportunities to guide the company's business strategy and growth.
- Researches and analyses industry, market, and competitors to make informed strategic decisions that impact Magnite Asia's business.
- Be a thought leader in the market, speaking at industry events, providing PR opportunities and keeping Magnite front of mind.
- Creates a safe, inclusive and motivating physical work environment for our teams
- Provides continuous feedback to the team, providing training opportunities where needed
- Ensures Magnite runs its entities legally, complying with all required local and regional regulations.
- Implements and enforces regional and global company policies.
- Travel to other countries as needed.
What We Are Looking For:
Strong candidates must have 12+ years of sales experience and have a "consultative" value based approach to selling and 6+ years senior management experience within a progressive organisation. A background in working independently in a fast-paced, internationally based, growing company environment is a plus. In addition, candidates should have:
- Proven management experience leading highly successful client services teams
- Deep understanding and hands on experience in working in the Digital Ad space especially Programmatic is a must
- Strong analytical and forecasting skills
- Strong understanding and relationships of Publisher and Agency landscape in the India region across all channels and formats eg OTT / CTV, Display, DOOH & Audio.
- Excellent communications skills, be able to listen effectively, socialize ideas across functions and articulate the business visions both internally and externally
- Engaging personality, self-starter and demonstrated track-record of executing a project through to successful completion
Skills/Personal Characteristics:
- Ability to function both independently and as part of a team
- Ability to lead a team based in multiple locations
- Ability to work in a multinational organization and collaborate across borders for mutual gain
- Ability to adapt to a changing environment quickly and easily
- Problem identifier and solver
- Presenting skills
- Able to handle multiple priorities
- Strong attention to detail and organizational skills
- Outstanding written and verbal communication skills
- Intuitive/creative thinker
We're Magnite (NASDAQ: MGNI), the world's largest independent sell-side advertising platform. Publishers use our technology to monetize their content across all screens and formats including CTV, online video, display, and audio. The world's leading agencies and brands trust our platform to access brand-safe, high-quality ad inventory and execute billions of advertising transactions each month. Anchored in bustling New York City, sunny Los Angeles, mile high Denver, historic London, and down under in Sydney, Magnite has offices across North America, EMEA, LATAM, and APAC.
