As a Copywriter at Hunch, you will research competitors, write scripts for ads, create communication assets, and work with the Product team to enhance app UX copy. Your role focuses on conceptualizing creative content to engage and re-engage users, while collaborating closely with different stakeholders within the marketing team.
Hey there 👋
We are looking for a Copywriter to join our Hunch team.
What is Hunch?
Hunch is a dating app that helps you land a date without swiping like a junkie. Designed for people tired of mindless swiping and commodified matchmaking, Hunch leverages a powerful AI-engine to help users find meaningful connections by focusing on personality over just looks. With 2M+ downloads and a 4.4-star rating, Hunch is going viral in the US by challenging the swipe-left/right norm of traditional apps. Hunch is a Series A funded ($23 Million) startup building the future of social discovery in a post-AI world.
Link to our fundraising announcement
Key offerings of Hunch:
- Swipe Less, Vibe More: Curated profiles, cutting the clutter of endless swiping.
- Personality Matters: Opinion-based, belief-based, and thought-based compatibility rather than just focusing on looks.
- Every Match, Verified: No bots, no catfishing—just real, trustworthy connections
- Match Scores: Our AI shows compatibility percentages, helping users identify their “100% vibe match.”
What You'll Do:
- Research and do competitor analysis to find what ads are performing best in our niche
- Conceptualize and write scripts for engaging ads that will be run on Instagram, TikTok, Google and other ad networks to acquire users
- Create communication assets like Emails and Push Notifications to re-engage users
- Work with the Product team to write app UX copy that simplifies user journeys
- Work on brand campaigns with other stakeholders within the marketing team
Who You Are:
- You understand the internet culture and are deeply entrenched in it
- You understand our target audience - US GenZ
- You have copywriting skills for variety of media formats (Short videos scripts, films, posts, mailers, post captions etc)
- You have experience with paid ads and writing in app copy, emailers and push notifications
- You have a good command over English & Hinglish; flair for creativity and humour in both languages (includes wordplay, grammar, punctuation, typography, etc)
- You have worked in an agency setup and can adhere to deadlines without compromising creativity
- You have a sense of storytelling - being able to conceptualize the beginning, middle, and end of any content asset
- You are persistent and are willing to learn new things and absorb feedback
What We Offer
- Competitive pay along with an annual performance-linked incentive (PLI) for all
- Employee benefits like Medical Insurance
- One annual all expenses paid by company trip for all employees to bond
- Although we work from our office in New Delhi, we are flexible in our style and approach #LI-Onsite
Life at Hunch
- Work Culture: At Hunch we take our work seriously but don’t take ourselves too seriously. Everyone is encouraged to think as owners and not renters, and we prefer to let builders build, empowering people to pursue independent ideas.
- Impact: Your work will shape the future of social engagement and connect people around the world.
- Collaboration: Join a diverse team of creative minds and be part of a supportive community.
- Growth: We invest in your development and provide opportunities for continuous learning.
- Backed by Global Investors: Hunch is a Series A funded startup, backed by Hashed, AlphaWave, Brevan Howard and Polygon Studios
- Experienced Leadership: Hunch is founded by a trio of industry veterans - Ish Goel (CEO), Nitika Goel (CTO), and Kartic Rakhra (CMO) - serial entrepreneurs with the last exit from Nexus Mutual, a web3 consumer-tech startup.
If you thrive in a dynamic, high-growth tech environment and relish the opportunity to collaborate with passionate, driven over-achievers, your career with us here at Hunch will be both exhilarating and fulfilling!
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