Lokal is looking for a talented Copywriter to join our internal marketing team
At Lokal, we build products for Bharat – across jobs, business leads, and local communities. We’re looking for a copywriter who understands how to speak to real people, in real languages, with real intent.
What You Need to Bring to the Table:
• Proven experience writing high-impact ad copies and video scripts (Meta, Google, Reels, Shorts).
• Strong command over simple, clear, conversion-focused writing.
• Ability to adapt tone and language for vernacular audiences (Tamil / Telugu / Kannada / Malayalam / Hindi).
• Deep understanding of performance marketing hooks – scroll stoppers, first 3 seconds, CTAs.
• Comfort working in a fast-paced, high-iteration environment (multiple scripts daily).
• Awareness of social media, meme, and short-form video trends.
• Collaborative mindset – working closely with performance marketers, video editors, and creative leads.
• Curiosity to test, learn, and constantly improve based on data.
• Everything you believe makes a great copywriter for India’s next-gen internet users.
What’s in It for You:
• Opportunity to be the voice of Lokal’s products used by millions in Tier-2 and Tier-3 cities.
• Hands-on exposure to high-scale performance marketing.
• Learn directly from experienced marketers building category-defining local products.
• Ownership of end-to-end creative – from idea → script → ad → results.
• Daily brainstorming, rapid experimentation, and creative freedom with accountability.
• Fast growth, constant feedback, and recognition based on impact, not hierarchy.
If you love writing that moves people to act, not just sound clever – Lokal is the place for you.
Requirements
- Ability to shoot clean, natural video content (even on phone)
- A content-first mindset: you enjoy making videos, experimenting, and storytelling
- People who want stable monthly income, long-term association, and WFH convenience
- Basic understanding of trending formats, hooks, and reel psychology
- Ability to meet deadlines and deliver consistent output
- Creators who want stable income, fast-growth roles, and real creative impact
- Students, freshers, influencers <50k followers, or creators looking for career transition
- Anyone who genuinely enjoys storytelling and camera-facing content
- Experience making reels/TikTok/YouTube Shorts
- Experience in acting, theatre, vlogging, or on-screen performance
- Regional language fluency (Tamil, Telugu, Kannada, Malayalam, Hindi preferred)
Interview Process
- Instagram/Portfolio Screening
- Assignment: Submit 2 short videos of one of our Apps.
- Interview/Review Call
- Offer: Contract (30 days)
- Based on performance: Extension, Full-time offer Or closure
