Role Overview:
As a Content Writer & PR Strategist, you will be instrumental in crafting and publishing high-impact content while managing our public relations activities. Your expertise in writing engaging content, combined with a strategic approach to PR and SEM, will drive our brand’s visibility and credibility.
Key Responsibilities:
Content Creation and Publishing:
- Write, edit, and publish high-quality content including articles, blog posts, case studies, white papers, and other written materials.
- Develop and maintain a content calendar that aligns with marketing and PR goals.
- Research and generate content ideas that resonate with target audiences and reflect industry trends.
- Ensure all content is accurate, compelling, and adheres to SEO best practices to enhance online visibility and engagement.
- Utilize content management systems (CMS) such as WordPress, Magento, or similar platforms to publish and manage content on the company’s website and other platforms.
- Optimize content for readability and user experience using HTML/CSS and other web development tools as needed.
Blog Writing and Management:
- Create engaging and informative blog posts that drive traffic and establish thought leadership.
- Monitor blog performance using analytics tools like Google Analytics, SEMrush, or similar platforms to track metrics such as readership, engagement, and conversion rates.
- Engage with readers through comments and social media to foster a community around the blog.
- Collaborate with designers and multimedia experts to enhance blog content with visuals, infographics, and other multimedia elements.
Public Relations Strategy:
- Develop and execute strategic PR plans to enhance the company’s brand image and reputation.
- Craft press releases, media pitches, and PR materials that effectively communicate company news, events, and achievements.
- Build and maintain relationships with journalists, media outlets, and influencers to secure coverage and promote positive press.
- Monitor media coverage and industry trends to identify and address potential PR opportunities and challenges.
Campaign and Content Strategy:
- Plan and implement integrated content and PR campaigns to support marketing objectives and business goals.
- Coordinate with marketing and product teams to ensure content and PR initiatives are aligned with brand messaging and overall strategy.
- Track and analyze the performance of content and PR campaigns using data analytics tools to refine strategies and improve outcomes.
- Implement SEM strategies to drive targeted traffic and optimize ROI on paid search campaigns.
Brand Messaging and Consistency:
- Maintain a consistent brand voice and messaging across all content and PR materials.
- Collaborate with internal teams to develop key messaging for various campaigns and initiatives.
Crisis Communication:
- Assist in developing crisis communication strategies and materials to address any issues impacting the company’s reputation.
- Manage sensitive communications with professionalism and tact.
Technical Expertise:
- Proficiency in SEO tools such as Moz, Ahrefs, or Google Search Console for keyword research, site audits, and performance tracking.
- Familiarity with SEM tools including Google Ads, Bing Ads, and programmatic ad platforms for managing paid search and display advertising campaigns.
- Basic understanding of HTML/CSS for content formatting and troubleshooting.
- Knowledge of CMS platforms (e.g., WordPress, Magento) and experience with website analytics tools (e.g., Google Analytics, SEMrush).
Qualifications:
- Proven 3+ Years of Experience in content writing and PR strategy, with a strong portfolio of published work.
- Excellent writing, editing, and proofreading skills with a keen eye for detail.
- Demonstrated ability to create engaging content and execute effective PR campaigns.
- Strong analytical skills and experience with data-driven decision making.
- Ability to manage multiple projects and meet deadlines in a fast-paced environment.
- Bachelor’s degree in Marketing, Communications, Journalism, or a related field is preferred.
Top Skills
What We Do
We understand that the world is already overpopulated with IT consultancies, each offering the same types of services. This is why Uvation takes the role of ‘consultant’ one step further. We don’t just want to provide clients with advice about software and hardware, but rather serve as your comprehensive and strategic IT and security partner.
Modern companies are requiring distinctive IT and security solutions within their niches. We know that meeting these unique needs, through trusted consultation and fully integrated solutions specifically tailored to your budget, is critical for businesses to scale effectively and navigate safely within an ever-transformative digital landscape.
With a physical presence across North America, the EU and the Asia Pacific, we aim to be an end-to-end company that provides transformative services to address the most pressing technology challenges through each department of our business, which we call our focus areas. To meet today’s wide scope of IT and security needs, we’ve created devoted teams and resources to focus on specific sectors like aerospace and defense, the public sector, healthcare and the nonprofit field.
Get Rewarded With Us
By partnering with Uvation, you now get more out of every purchase with Uvation Rewards. Yes, our primary focus is on the success of our clients and their communities by delivering tangible results, not vague promises. In equal measure, we want our clients to get rewarded for investing in the future of their companies and the communities in which they thrive. Every time you invest in your company with Uvation, you now earn back cloud credits, gift cards and loyalty points that can even be converted into cash donations to support the missions of some of the world’s best charities.
Contact us today for a free 30-minute consultation to see how we can provide your company with the full-stack services, innovative products, and pioneering technologies you deserve
