Content Strategist

We’re looking for a hybrid thinker who moves comfortably between spreadsheets and storyboards. You will blend quantitative insight, qualitative curiosity, and impeccable language skills to craft content strategies that outperform in search, resonate with humans, and satisfy complex clients requirements. You will also find yourself directing copy and design specialists while collating requirements from clients in multiple time zones.

Campaign Concept & Pitch Leadership

• Spearhead the ideation and packaging of integrated advertising/marketing campaign concepts typical of Agency-of-Record pitches.
• Co-lead pitch development with a creative strategist and/or direct a graphic designer to produce decks, mock-ups, and spec ads.
• Present concepts to clients, articulating strategic rationale, creative hooks, and success metrics.

Data-Led Trend Analysis

• Mine traffic, engagement, and conversion datasets.
• Build/maintain Excel & Google Sheets dashboards; slice data via pivot tables, formulas, and basic VBA/query functions.
• Translate numbers into narrative insights that guide topics, formats, and distribution.

SEO & LLM-O

• Drive keyword research, clustering, and intent mapping.
• Optimise content for both classical SEO factors and modern LLM-oriented retrieval (structured data, embeddings, promptable snippets).

Qualitative & Competitive Research

• Systematically audit competitor blogs, thought-leadership, and social channels.
• Synthesise best practices and white-space opportunities into actionable recommendations.

Primary Field Research

• Design and run interviews, focus groups, and online surveys to uncover audience pain points and lexicon.
• Turn raw verbatims into personas and messaging frameworks.

Editorial Leadership

• Own the content calendar and production workflow.
• Brief, coach, and QA a network of writers, editors, and designers.
• Uphold tone-of-voice and style guidelines.

Client & Stakeholder Management

• Extract objectives from sometimes vague or conflicting client inputs.
• Present insights and strategy in clear, persuasive English.
• Iterate quickly to align multiple viewpoints.

Cross-Functional Problem Solving

• Step beyond content when needed - e.g., help debug analytics tags, propose funnel experiments, or suggest product copy tweaks.

• 3 to 6 years in content strategy, growth marketing, or related field.
• Advanced Excel/Google Sheets; comfortable with basic SQL or BI tools is a plus.
• Demonstrated experience in SEO and LLM-optimised content.
• Proven track record running competitor audits and audience research.
• Exceptional, native English writing & editing; portfolio required.
• Experience managing writers (in-house or freelance) and coordinating cross-functional teams.
• Client-facing background with aptitude for clarifying ambiguous requirements and negotiating priorities.
• Familiarity with CMS, analytics platforms (GA4, Search Console), and marketing tech stacks.
• Intellectually curious and comfortable solving open-ended problems that extend beyond pure content.

Salary / Location

• S$4,000 to S$8,000 per month.
• Fully remote.