Content and Communication Specialist

Our Company
Changing the world through digital experiences is what Adobe’s all about. We give everyone—from emerging artists to global brands—everything they need to design and deliver exceptional digital experiences! We’re passionate about empowering people to create beautiful and powerful images, videos, and apps, and transform how companies interact with customers across every screen. 
We’re on a mission to hire the very best and are committed to creating exceptional employee experiences where everyone is respected and has access to equal opportunity. We realize that new ideas can come from everywhere in the organization, and we know the next big idea could be yours!

Position: Content and Communication Specialist

Department: ICX (Sales)

The Challenge or Opportunity

At Adobe, our Integrated Customer Experience (ICX) team combines the strengths of 2000+ Sales and Customer Support agents to deliver intelligent, personalized, and seamless experiences. Our focus is on using data and advanced technology to anticipate customer needs, reduce friction, and create long-term value for our customers, employees, and business.

About the Role:
We are looking for a dynamic and strategic Content Manager to lead our outreach campaigns, driving engagement through high-quality, targeted content. This role requires a mix of content creation, performance measurement, and campaign optimization to support our ATC (Attempt to Connect) strategy. The ideal candidate will create or source compelling content tailored to various products, industries, and personas, ensuring effective audience engagement.

Key Responsibilities:

• Develop and execute content strategies for outreach campaigns that align with business objectives.
• Create high-quality, engaging content for various outreach initiatives, including email sequences, blogs, whitepapers, industry-specific case studies, sales enablement materials, video outreach, LinkedIn InMails, and social media campaigns.
• Work closely with sales, marketing, and product teams to craft messaging that resonates with different customer segments.
• Collaborate with external agencies and freelancers when needed to scale content production.
• Measure campaign performance based on key metrics such as engagement, response rates, and conversion rates.
• Continuously optimize content strategies based on performance data and customer feedback.
• Stay updated with industry trends to ensure content relevance and effectiveness.

Required Qualifications & Skills:

• 5 + years of experience in content marketing, campaign management, or a similar role.
• Strong writing, editing, and storytelling skills with the ability to create compelling content for different personas.
• Experience in B2B marketing, SaaS products, or technology industry is preferred.
• Understanding of outreach strategies, email marketing, video content creation, and audience engagement techniques.
• Proficiency in analytics tools to measure content performance and make data-driven improvements.
• Ability to manage multiple projects simultaneously and meet deadlines.
• Experience working with creative agencies or freelancers is a plus.

Adobe is proud to be an Equal Employment Opportunity and affirmative action employer. We do not discriminate based on gender, race or color, ethnicity or national origin, age, disability, religion, sexual orientation, gender identity or expression, veteran status, or any other applicable characteristics protected by law. Learn more.
 

Adobe aims to make Adobe.com accessible to any and all users. If you have a disability or special need that requires accommodation to navigate our website or complete the application process, email accommodations@adobe.com or call (408) 536-3015.

Adobe values a free and open marketplace for all employees and has policies in place to ensure that we do not enter into illegal agreements with other companies to not recruit or hire each other’s employees.