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BrowserStack

Consultant - Content Strategist

Posted 7 Days Ago
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Remote
Hiring Remotely in India
Mid level
Remote
Hiring Remotely in India
Mid level
Plan and execute SEO-driven content strategy: perform keyword, SERP and generative analysis; write, edit, publish and optimize long-form content; repurpose for third-party platforms; grow niche subreddits and community engagement; run outreach and backlink campaigns; and use LLMs and analytics to scale and measure performance.
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Who are we and what do we do?

BrowserStack is the world’s leading cloud-based software testing platform, empowering over 50,000 customers—including Amazon, Microsoft, Meta, and Google—to deliver high-quality software at speed. Founded in 2011 by Ritesh Arora and Nakul Aggarwal, the company has grown to support more than two million tests daily across 22 global data centers, providing instant access to 35,000+ real devices and browsers.

With over 1,200 employees and a remote-first approach, BrowserStack operates at the intersection of scale, reliability, and innovation. Its suite of products spans manual and automated testing, visual regression, accessibility, and test management—all designed to simplify the testing process for modern development teams. Behind the scenes, BrowserStack continues to push the boundaries with AI capabilities like smart test case generation and design, flakiness detection, auto-healing and more —helping teams reduce maintenance overhead, debug faster, and catch issues earlier in the development lifecycle.

Recognized for its innovation and growth, BrowserStack has been named to the Forbes Cloud 100 list for four consecutive years. With backing from investors like Accel, Bond, and Insight Partners, the company continues to expand its product offerings and global footprint. Joining BrowserStack means being part of a mission-driven team dedicated to shaping the future of software testing.

Location : This is a fully remote position, open to candidates residing anywhere in India.

Role in a Nutshell

We are looking for a Content Strategist with a strong foundation in SEO-driven content marketing.

You will help us scale our content engine by building topical and generative authority, analyzing SERPs and generative outputs, and creating high-quality content that drive measurable results.

This role combines content strategy, SEO, and GEO expertise. You’ll work closely with AI tools and internal teams to create high-quality content, build partnerships, and earn backlinks that boost BrowserStack’s visibility and authority.

Desired Expeirence

  • 2–5 years of hands-on experience in long-form SEO content writing (internships/freelance included).

  • Strong grasp of SEO fundamentals: search intent, topical authority, on-page optimization, and internal linking.

  • Working knowledge of Generative Engine Optimization (GEO) and AI-driven content discoverability.

  • Proven experience driving content partnerships and backlink acquisition through outreach.

  • Fluency in AI-assisted content workflows using LLMs to scale ideation, creation, and optimization.

  • Exceptional writing and editing skills, with the ability to simplify complex technical topics for developer and enterprise audiences.

  • Comfort with SEO and analytics tools; data-driven approach to improving performance.

  • High attention to detail with the ability to manage multiple priorities in a fast-paced environment

What will you do?

  • Conduct keyword research, SERP analysis, and generative engine analysis to identify content gaps, search intent, and high-impact formats.

  • Write, edit, publish, and optimize long-form SEO content to build topical and generative authority across priority themes.

  • Repurpose and distribute content across Medium, Dev.to, and relevant third-party platforms.

  • Engage in relevant subreddits, spark authentic developer conversations, and convert community insights into content opportunities.

  • Create and grow niche subreddits aligned with core themes to expand organic reach.

  • Identify and execute third-party partnerships, outreach campaigns, and guest placements to earn high-quality backlinks.

  • Track and improve backlink acquisition performance while building scalable link-building systems.

  • Leverage LLMs and AI tools to accelerate ideation, drafting, and optimization while maintaining high editorial standards

Benefits:

In addition to your total compensation, you will be eligible for following benefits, which will be governed by the Company policy:

  • Medical insurance for self, spouse, upto 2 dependent children and Parents or Parents-in-law up to INR 5,00,000

  • Gratuity as per payment of Gratuity Act, 1972

  • Unlimited Time Off to ensure our people invest in their wellbeing, to rest and rejuvenate, spend quality time with family and friends

  • Remote-First work environment that allows our people to work from home

  • Remote-First Allowance for home office setup, connectivity, accessories, co-working spaces, wellbeing to ensure an amazing remote work experience

Top Skills

Seo,Generative Engine Optimization (Geo),Llms,Ai Tools,Serp Analysis,Medium,Dev.To,Reddit

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