Develops digital marketing and brand strategies for B2B clients, using market research, consumer insights, campaign analysis, and integrated media planning. Manages client and agency relationships, campaign timelines, communications briefs, social strategy, regional localization, and performance reporting. Partners with sales and global marketing teams to generate leads, strengthen brand positioning, and drive growth in the Indian market.
Are you ready to join our digital revolution journey?
At Aleph, we’re not just part of the digital advertising landscape—we’re shaping its future. Representing the world’s leading platforms, including TikTok, Amazon, Google, and nearly 55 others, we operate in 130+ markets across new and existing geographies.
Our mission is to empower advertisers and brands to unlock the full potential of these platforms' advertising capabilities. By fostering long-lasting partnerships, we create limitless opportunities for people and businesses to advertise effectively at both local and global levels.
With a presence spanning continents, Aleph offers you the chance to be part of a fast-growing, innovative team where your work makes a direct impact. If you’re ambitious, forward-thinking, and eager to thrive in a dynamic, global environment, Aleph is the perfect place to build your career.
Aleph is looking for a Brand Strategist to join our Partnership Solutions team in Mumbai. This is a great opportunity for a digital marketing strategist or brand planning professional who wants to shape B2B marketing strategy, campaign management, and client servicing for global and regional brands operating in the Indian market.
What You Will Do
- Develop unique digital marketing strategies and build on current client strategies to meet or exceed business objectives
- Conduct rigorous market research and consumer insights analysis to understand customer behavior, and use those insights to build brand strategy that raises brand awareness, drives customer growth, strengthens brand positioning, and generates revenue
- Own timeline development and track progress, ensuring all campaign and project deadlines are met
- Build strong, trusting relationships between clients and agency partners, providing leadership and support through strategy, ideation, and execution
- Stay closely engaged with assigned clients' marketing and media plans, recommending technology-driven solutions across rich media, site optimization, promotions, mobile, social media, and viral/organic content
- Write clear communications briefs, ensuring creative and media planning are effectively integrated
- Lead research studies that generate rich insights into online consumer behavior and key motivational/attitudinal drivers
- Build a deep understanding of the online target audience and key market segments
- Deliver campaign performance reporting and analysis to clients
- Shape and drive the organization's social media strategy
- Evaluate the performance of advertising campaigns and brand events
- Analyze market trends, identifying new opportunities and challenges in the digital marketing landscape
- Develop and execute a regional campaign plan, partnering with the Global Marketing Team to localize global themes and content for the Indian market
- Maintain strong collaborative relationships with the sales team and sales leadership to support the development and appropriate assignment of marketing-influenced leads
What We Are Looking For
- Bachelor's degree, preferably in Business, Marketing, or a related field; or equivalent work experience
- 5+ years of experience developing marketing strategy based on market segmentation, ideally in a B2B environment, with ownership of marketing goals in close partnership with sales and product leaders
- Proven experience applying a solutions-oriented approach to problems and challenges, collaborating with colleagues to resolve issues as needed
- Excellent communication skills, with the ability to take feedback and input from others while staying focused on core objectives
- Prior experience managing an in-person or remote team
- Hands-on experience and working knowledge of integrated digital marketing techniques
- A portfolio of brand-building projects is a plus
- Strong understanding of the full marketing mix
- Data-driven approach to decision-making
- Excellent written and verbal communication and problem-solving abilities
- Strong project management and organizational skills, including scheduling, prioritizing, follow-through, and multitasking
Why Join Aleph
- Impact at scale — Shape brand and digital marketing strategy for global and regional clients navigating one of the world's fastest-growing digital advertising markets
- Growth-focused culture — Work at the intersection of brand strategy, media, and performance marketing, with real ownership over regional campaign planning
- Global collaboration, local relevance — Partner directly with Aleph's Global Marketing Team while shaping how international brand narratives land with Indian audiences
- A seat at the table — Join a team where strategy, creative, media, and sales work closely together, giving you visibility and influence across the full client lifecycle
Why Join Us?
Aleph is a place of many cultures, perspectives, and talents. We support each other, creating an environment of giving and receiving. We value partnership and communication because we believe it takes a group of people to achieve great things. We are energized by our ever-changing industry, our curiosity keeps us learning and seeking out new opportunities.
We stay flexible and adaptable, and believe in moving with the speed of change. We encourage everyone to strive for more, providing our internal talent with growth opportunities and the ability to learn together.
#ALEPH
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