Manage and optimize digital marketing campaigns including Google and Meta Ads, drive revenue growth, and improve ROAS using analytics tools.
We are seeking a Performance Marketing expert to manage and optimize Google & Meta Ads, Shopping Ads, Sales Campaigns, and Media Planning. The ideal candidate should have hands-on experience with Google Tag Manager (GTM), Google Merchant Feed optimization, and analytics tools to drive revenue and maximize ROAS.
Key Responsibilities:
- Plan, execute, and optimize Google & Meta Ads campaigns (Search, Display, P.max,Shopping, YouTube).
- Manage sales-driven campaigns with a focus on revenue and performance.
- Optimize Google Merchant Feed for Shopping Ads.
- Implement and track via Google Tag Manager (GTM) for accurate analytics.
- Analyze performance using Google Analytics to improve campaign performance.
Requirements
- ✅ 3+ years of experience in performance marketing (Google & Meta Ads).
- ✅ Strong expertise in GTM, Shopping Ads & Media Planning.
- ✅ Proven track record in sales-focused campaign management & data analytics.
- ✅ Proficiency in Google Analytics, bid strategies, and audience targeting.
Top Skills
Analytics Tools
Google Ads
Google Merchant Feed
Google Tag Manager
Meta Ads
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