Associate- Communications

About the Organization:

Swaniti Initiative aims to strengthen public service delivery by working with state and local governments across South Asia with a strong focus on India. Our interventions have included strengthening scheme implementation by identifying current gaps and limitations, providing research support to Hon’ble Members of Parliament about best practices in moving forward, and developing data-technology tools that can back decision-making processes. At present, along with working with 200+ Hon'ble Members of Parliamentarians for policy making, are working as advisors to state governments to ensure the delivery of schemes to the last mile. Major verticals of our work are climate and sustainability, social protection, and livelihood.

About the Role

We are looking for a dynamic and thoughtful Communication Associate to support our efforts  with storytelling, outreach, and visibility efforts.  This role will be pivotal in amplifying the voice of the organization, crafting strategic narratives, and translating our mission and impact into compelling, accessible, and high-quality communication across digital and offline channels. This role is ideal for someone who is passionate about social impact and committed to improving how development work is communicated across platforms and stakeholders. The role involves translating complex ideas into engaging narratives that resonate with both grassroots communities and global audiences.

The associate will collaborate with internal teams including policy, programs, and partnerships and also support external engagement with media, donors, and the public. You will support the development and implementation of communication strategies, contribute to campaigns and public engagement efforts, and ensure that our work reaches diverse audiences including government stakeholders, civil society, media, and the public.

Key Responsibilities

1. Content Creation and Storytelling

• Develop content for newsletters, social media, blogs, case studies, brochures, press releases, and policy briefs
  
• Capture stories from the ground in partnership with program teams to highlight human-centered impact, support ground teams to capture the organization   
  
• Develop ground-level human stories that highlight the impact of the organization’s work across sectors.
  
• Support the preparation of institutional documents such as annual reports, program summaries, and donor decks
  
  

2. Digital and Social Media Engagement

• Create and schedule regular content across social media platforms like LinkedIn, Twitter, Instagram, and Facebook
  
• Maintain a monthly calendar and draft posts tailored to each platform.
  
• Collaborate with designers to create supporting visuals including graphics, videos, and reels.
  
• Monitor digital analytics and audience engagement metrics to optimize content performance
  

• Draft press releases, op-eds, and media briefs for external dissemination.
  
• Support media outreach and maintain relationships with journalists and publications
  
• Maintain and update media contact lists, update and maintain list events attendees, guests and partners and their social media handles, assist in building media relationships, and manage media outreach.
  
  

4. Strategic Communication

• Contribute to thematic campaigns that align with priority areas such as energy transition, public health, climate justice, and livelihoods
  
• Assist in designing and executing communication campaigns around thematic priorities or key events.
  
• Support internal branding efforts and stakeholder communications
  
• Maintain consistent tone, language, and design across all external outputs, organized library of content, communication assets, and knowledge products
  

5. Knowledge Management and Reporting

• Maintain an organized library of content, communication assets, and knowledge products
  
• Track engagement and analytics across platforms and prepare regular reports for leadership and donors
  

• Bachelor’s or Master’s degree in Journalism, Mass Communication, English, Development Studies, or a related field
  
• 3+ years of relevant work experience, preferably in the development, nonprofit, or policy sectors, digital marketing.
  
• Strong writing skills with experience producing different content types across formats and audiences
  
• Familiarity with basic design tools such as Canva or Adobe Creative Suite is preferred
  
• A sound understanding of the development landscape and current policy issues
  
  

Skills and Competencies

• Excellent written and verbal communication in English; fluency in other languages is an advantage
  
• Ability to simplify technical content into clear and relatable messaging
  
• Sensitivity to brand identity and visual consistency
  
• Good understanding of social media tools and analytics platforms
  
• Strong time management and collaboration skills
  

Core Values

• Belief in inclusive development and public service
  
• Respect for community voices and grassroots insights
  
• Commitment to ethical storytelling and transparency
  
• Willingness to learn and adapt in a mission-driven environment.