A bit about us
GroundTruth is a media platform that drives in-store visits and other real business results. Using observed real-world consumer behavior, including location and purchase data, we create targeted advertising campaigns across all screens for advertisers. We then measure how consumers respond to the campaigns, including if they physically show up to a store location or website, to understand the real business results generated by a brand’s advertising.
Learn more at groundtruth.com.
We believe that innovative technology starts with the best talent and have been ranked one of Ad Age’s Best Places to Work in 2021, 2022, & 2023. Learn more about the perks of joining our team here.
A bit about you
As an Ad Operations Associate, you will run marketing campaigns for products, services or events that target consumers or other businesses. You will manage and oversee campaigns in a variety of formats.
**Willing to work in US EST(6.30PM - 4:00AM IST)**
You will:
- Traffic advertising campaigns in GT’s proprietary ad-serving platform
- Track, measure, and analyze the performance of multiple advertising campaigns simultaneously
- Manage expectations, communication, and reporting metrics to internal team members
- Ensure campaigns are delivering against goal by checking 1st and 3rd party reporting data
- Create and maintain documentation pertinent to the Ad Operations team
- Reporting and month-end reconciliation
- Quality assurance checks of campaign setup against client insertion order
You have:
This is our ideal wish list, but most people don’t check every box on every job description. So, if you meet most of the criteria below and are excited about the opportunity, and willing to learn, we’d love to hear from you.
- Bachelor's Degree and 1 year of transferable experience within relevant fields—advertising platforms, online publishers, ad networks, digital agencies, etc.
- Strong analytical skills, ability to work in a fast-paced environment, meticulous attention to detail, and digital advertising knowledge
- Demonstrated experience on ad serving platforms and/or Server-Side Platforms (SSP) / Demand-Side Platforms (DSP)
- Excellent client servicing, organizational, and communication skills
- Excellent MS Excel skills
- Experience with HTML5, JavaScript ads
- Experience in creating Mobile Rich Media ads
- Proficient ad troubleshooting/testing on tools like Fiddler, Charles, and other debugging tools
- Familiar with Microsoft Excel and Powerpoint
You are:
- Proactive and resourceful.
- Familiar with digital media and ad technology.
- Extremely detail-oriented, analytical, motivated, and technically competent.
- Dynamic and performance-driven in a fast-paced team environment.
- Organized with demonstrated ability to prioritize and deliver timely work.
- A team player and not afraid to roll up your sleeves and help when needed.
- Self-sufficient and not afraid to take the lead and manage tasks independently.
- Coachable and open to feedback.
- Respectful.
- We treat each other with respect and assume the best of one another.
- Not afraid to have fun!
What we offer
At GroundTruth, we want our employees to be comfortable with their benefits so they can focus on doing the work they love.
- Parental leave- Maternity and Paternity
- Flexible Time Offs (Earned Leaves, Sick Leaves, Birthday leave, Bereavement leave & Company Holidays).
- In office daily Catered Breakfast, Lunch, Snacks & Beverages.
- Health cover for any hospitalization. Covers both nuclear family and parents
- Covid home quarantine cover
- Tele-med for free doctor consultation, discounts on health checkups and medicines
- Wellness/Gym Reimbursement
- Pet Expense Reimbursement
- Childcare Expenses and reimbursements
- Employee assistance program
- Employee referral program
- Education reimbursement program
- Skill development program
- Cell phone reimbursement (Mobile Subsidy program)
- Internet reimbursement
- Birthday treat reimbursement
- Employee Provident Fund Scheme offering different tax saving options such as VPF and employee and employer contribution up to 12% Basic
- Creche reimbursement
- Co-working space reimbursement
- NPS employer match
- Meal card for tax benefit
- Special benefits on salary account
Applicants with disabilities may be entitled to reasonable accommodations under applicable federal, state and/or local laws. If you need reasonable accommodations in the application process, please reach out to us at [email protected].
We are an equal opportunity employer and value diversity, inclusion and equity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.
