Develops and supports electronics applications by identifying customer needs, testing 3M solutions, supporting new product introductions, conducting competitive analysis, and providing technical presentations and training. The role specifies products for OEMs and Tier suppliers, supports manufacturing transitions, manages lab infrastructure planning, creates technical collateral, and provides sales and customer support. Requires strong collaboration with global engineering, product development, sales, marketing, and customer teams, with 25–35% domestic travel.
3M has a long-standing reputation as a company committed to innovation. We provide the freedom to explore and encourage curiosity and creativity. We gain new insight from diverse thinking, and take risks on new ideas. Here, you can apply your talent in bold ways that matter.
Job Description:
KEY FOCUS AREAS
- Spec-in and Application Development
- New Product Introduction and Field Evaluations
- Leading and Influencing
- Competitive intelligence and complaint handling
- Customer Insights, New product ideas and Intellectual Property
- Specifications and Technical Database Management
- Business and Marketing Support
- Lab Management
- Customer Training
- Direct Sales Technical Support
- Code of Conduct and Compliance
THE IMPACT YOU’LL MAKE IN THIS ROLE
As an Application Engineer, you will have the opportunity to tap into your curiosity and collaborate with some of the most innovative and diverse people around the world. Here, you will make an impact by:
- Working with global Application Engineering, Product Development, Sales and Marketing personnel to develop and replicate high impact applications for consumer electronics.
- Identifying the best 3M solution for an application by thoroughly understanding customer needs, testing, and trial results. Communicate results to customers and global application engineering team through written reports and presentations.
- Represent the entire range of 3M portfolio for Display and Electronics to our customers, through presentations, training, conferences and other technical interactions.
- Providing launch support for new product programs by generating supporting documentation, demonstration tools, videos, and training materials.
- Building a deep understanding of customer needs and competition for the electronics market and provide “Voice of Customer,” new product ideas and competitive analysis.
- Specify 3M products at key OEM’s and Tiers on engineering drawings and provide support required to transition business to manufacturing locations throughout zones, regions, and subsidiaries.
- Recommend lab infrastructure to support business plans, plan for equipment, inputs for lab capex planning, work with engineering for procurement of equipment by providing the right specification.
- Provide training to 3M teams, distributors, online training, field / shop floor training to customers for proper use of 3M solutions, preparing training calendar and training modules, feedback and other documentations, etc. Devise ways to use e-tools to help the sales team to improve productivity.
QUALIFICATIONS:
- Bachelor’s/Master’s degree in engineering from any reputed institution/ University with Electronics / Materials science/ Chemistry / Physics as the major subject.
- Minimum of 5 years of work experience in R&D, preferably applications engineering, with at least 2 years’ experience in customer-facing role in the electronics industry.
- Experience with tapes, adhesives, conductive materials, TIM, etc., and knowledge in converting processes like die-cutting and slitting would be an advantage.
- Exploratory mindset and aptitude to identify new applications, new opportunities and customer pain areas and value selling.
- Good understanding about IP protocols and procedures.
- Should be a team player, able to plan and work independently with minimum supervision.
- Should be able to network effectively and efficiently with internal and external customers and should have good customer account management skills.
- Strong analytical, presentation and communication skills.
- Experience with creating collateral materials, such as digital content and other demonstration tools for electronics applications.
- This role requires about 25-35% domestic travel.
Please note: your application may not be considered if you do not provide your education and work history, either by: 1) uploading a resume, or 2) entering the information into the application fields directly.
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