Analyst - Digital Analytics

Farnell

Farnell, an Avnet company, is a global high-service distributor of technology products, services and solutions for electronic system design, maintenance and repair.

Job Summary:

Designs and prepares reports, dashboards, and summaries for statistical analysis and planning purposes. Analyzes business issues using data from internal and external sources to provide insight to decision-makers. Identifies and interprets trends and patterns.

Principal Responsibilities:

• Collects, compiles and analyzes data from various databases and performs statistical analysis for internal customer groups.
• Develops reports and/or creates dashboards providing financial related information needed to make informed business decisions.
• Designs, creates and implements templates to collect, display and analyze data for assigned projects
• Communicates complex data in comprehensible ways. Evaluates information from multiple sources and clearly indicates quality of final analysis.
• Develops reports and other tools to deliver internal company information enabling business users to make informed decisions.
• Gathers, aggregates models, and analyzes information from multiple external sources regarding company financial performance, customer insights, competitor profiling, competitive threats, potential product or technical expansion, industry trends and other such business intelligence aspects.
• Establishes standards and procedures for a variety of processes, conducting business analysis resulting in detailed creation and maintenance of business process mapping, requirements and training materials documentation.
• May participate in or lead project teams.
• Identifies, investigates and participates in opportunities to improve processes and procedures, to include various key performance metrics.
• Other duties as assigned.

Job Level Specifications:

• Experienced Analyst  2-4 years in Digital Analytics, Web Analytics,
• Analytics / data modeling experience with core analytics tool sets will be plus (e.g. SQL, Advance Excel, PPT, Python, R etc.)
• Understanding of data nuances and focus on quality
• Flexible, able to respond immediately to often changing business priorities
• Understanding of digital marketing principles
• Must have the ability to combine strategic and analytical skills with creative and visual skills
• Razor sharp written and verbal communication and presentation skills
• Bachelor's Degree
• Thorough understanding of website metrics, data analysis, behavioral analysis and reporting tools.
• Digital Analytics, Digital Marketing knowledge is a plus, Analytics, AB testing, UK shift

Work Experience:

• Experienced Analyst  2-4 years in Digital Analytics, Web Analytics

Education and Certification(s):

• Bachelor's degree or equivalent experience from which comparable knowledge and job skills can be obtained.

The above statements are intended to describe the general nature and level of work being performed. They are not intended to be construed as an exhaustive list of all responsibilities, duties, and skills.