Drive user acquisition through planning, executing, and optimizing paid App and Web campaigns across Meta, Google, Apple, X and programmatic channels. Monitor and analyze CAC, LTV, and ROAS, perform RCA, run experiments on audiences/creatives, manage agencies, and identify and onboard direct partnerships to improve acquisition efficiency.
We are looking for an Assistant Manager – Digital/ Performance Marketing to drive user acquisition through performance marketing and partnerships. This role is ideal for someone who can run biddable campaigns efficiently while identifying and managing high-impact partnerships.
Requirements
- Plan, execute, and optimize paid marketing campaigns across Meta, Google, Apple ads, X (Twitter), and other relevant channels.
- Analyse campaign performance and continuously optimize for CAC, LTV, and ROAS.
- Manage day-to-day campaign monitoring, perform campaign RCA, and prepare performance reports with actionable insights.
- Work with internal & external agency/teams to develop engaging ad creatives & copies.
- Leverage programmatic (DSPs) and affiliate marketing to expand reach and improve acquisition efficiency.
- Utilize data-driven insights to experiment with new audience segments, creatives & targeting approaches
- Identify, negotiate, and onboard strategic Direct partners to drive customer acquisition.
- Work closely with internal teams (creative, tech, analytics) to align partnerships with broader marketing objectives.
- 3-5 years of experience in performance marketing (preferably in gaming, fintech, or e-commerce).
- Strong understanding of paid acquisition channels of App & Web campaigns on (Google Ads, X (Twitter) Ads Facebook Ads, Apple ads, Programmatic channels etc.).
- Ability to work in a fast-paced, performance-driven environment.
- Have fair understanding of MMP i.e Appsflyer, Adjust or Branch etc.
- Good communication and data analytical skills.
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