The role involves implementing and optimizing Adobe marketing solutions, providing expertise in campaign management, data modeling, and technology integration while collaborating across teams.
The purpose of this role is to work with the business and associated teams to craft new solutions using Adobe Campaign, Redpoint or Unica. This role serves as a subject matter expert on campaigns and campaign platforms, and provides guidance and oversight to other campaign resources. This role is able to provide direction and guidance on integration of marketing technologies and tools.
Job Description:
Skills Required
- Good Communication Skills- Ability to interact with customers independently with good articulation and confidence and Articulation.
- Digital marketing experience, with Martech platforms implementation (Adobe/SFDC) from solution, design, and implementation specifically with AEP and AJO.
- Database skills – Have good expertise of either of databases SQL/ Oracle /Teradata etc.
- Data model design Skills for Marketing databases
- Capability to query, work on aggregates, use filter conditions, Creation joins, define keys, set index etc
- Logical Programming knowledge, with either JS/ Python /PHP etc., Should be comfortable with HTML/CSS.
- Understand complex data models (preferrable XDM) and the objective of marketing campaigns.
- Familiarity with establishing rules and conditional logics to customize journeys based on customer attributes and behaviours. Advocate for improvements.
- Strong ability to partner and effectively work across the organization with line of business and technology colleagues. Strong implementation coordination and communication skills.
Good to have Skills:
- Own the project deliverables end to end working independently.
- Prior experience with CDP/Adobe campaign
- Data engineering Skills
Job Description
- 2+ years of implementation experience with Adobe Experience Cloud products especially Adobe Experience Platform and Journey Optimizer with 6+ years of overall experience in Digital marketing, campaign management.
- Expertise in deploying, configuring, and optimizing all major Experience Platform services and Journey Optimizer features.
- Strong SQL skills for querying datasets, implementing data transformations, cleansing data, etc.
- Hands-on experience developing custom applications, workflows and integrations using Experience Platform APIs
- Deep familiarity with Adobe Experience Platform and Journey Optimizer technical implementations including: o Setting up source connectors and ingesting data using the API and UI o Configuring Experience Events (XDM schemas) for capturing data from sources o Creating audience segments using custom and AI/ML-based segments o Triggering journeys and activations based on segments and profiles o Implementing journey automations, actions, and messages o Integrating with destinations like CRM, email, etc.
- Hands-on experience developing using the Platform APIs and SDKs in a language like: o JavaScript for API calls o Java for extending functionality with custom connectors or applications
- Expertise in data modelling for multi-channel needs using the Experience Data Model (XDM)
- Familiarity with configuring IMS authentication to connect external systems to Platform APIs
- Experience developing, debugging, and optimizing custom server-side applications. Proficiency in JavaScript, JSON, REST APIs and SQL
- Expertise ingesting data from sources like Adobe Analytics, CRM, Ad Server, Web and Mobile
- Strong understanding of concepts like multi-channel data management, segmentation, orchestration, automation, and personalization
- Understanding of data structures like: JSON for representing data in APIs, Data Tables for processing tabular data, Streaming data flows
Location:
India - RemoteBrand:
MerkleTime Type:
Full timeContract Type:
PermanentSimilar Jobs
AdTech • Marketing Tech • Software
This role involves crafting marketing solutions using Adobe Campaign and other tools, serving as a subject matter expert, and guiding campaign resources. It requires digital marketing experience, strong database skills, and proficiency in programming languages for implementing marketing technologies.
Top Skills:
Adobe CampaignAepAjoCSSHTMLJavaScriptOraclePHPPythonRedpointSQLTeradataUnica
Fintech • Professional Services • Consulting • Energy • Financial Services • Cybersecurity • Generative AI
As an AVP - Finance Data Quality, you will support data services for Finance regarding compliance and risk management, collaborate with IT and business stakeholders, and document data processes.
Top Skills:
AlteryxConfluenceExcelMicrosoft PowerpointMicrosoft VisioPythonQlik SenseRational Team ConcertSASSQLTableauVBA
Fintech • Professional Services • Consulting • Energy • Financial Services • Cybersecurity • Generative AI
The Alteryx Developer will design and maintain workflows, integrate Alteryx with SQL databases, develop automation scripts, implement controls for regulatory reporting, and train teams on using Alteryx for analytics.
Top Skills:
AlteryxPower BIPythonQliksenseSQLTableau
What you need to know about the Delhi Tech Scene
Delhi, India's capital city, is a place where tradition and progress co-exist. While Old Delhi is known for its rich history and bustling markets, New Delhi is defined by its modern architecture. It's clear the region places a strong emphasis on preserving its cultural heritage while embracing technological advancements, particularly in artificial intelligence, which plays a central role in shaping the city's tech landscape, fueled by investments in research and development.
