Leads Pfizer’s metabolic business strategy and commercial performance across JD.com and Alibaba channels. Owns channel planning, platform partnerships, negotiations, resource integration, revenue and market-share growth, customer engagement innovation, and compliant execution. Guides the e-commerce manager, coordinates cross-functional teams, monitors market intelligence, and ensures pharmaceutical e-commerce activities align with company policies, laws, and industry codes.
JOB SUMMARY
As the EC Customer Engagement Lead of Ali Health , you will own the metabolic business strategy, strategic platform partnerships, and overall commercial performance of the JD/Ali channel. You will shape the channel growth agenda, integrate platform and internal resources, guide the JD/Ali E-commerce Manager, and ensure compliant execution to strengthen patient access and deliver sustainable business growth.
KEY RESPONSIBILITIES
• Channel Strategy & Business Planning: Own metabolic channel strategy, annual and quarterly business plans, commercial priorities and channel targets, aligning platform opportunities with the retail and e-commerce business strategy.
• Strategic Partnership & Resource Integration: Lead JD/Ali platform partnerships, commercial negotiations and joint business planning; secure appropriate platform resources and coordinate Marketing, Medical, Finance, Supply Chain and other relevant stakeholders.
• Business Performance & Growth: Account for overall JD/Ali channel performance; monitor revenue, market share, channel effectiveness and investment efficiency, and initiate corrective actions where required.
• Commercial Innovation & Patient Access: Identify compliant opportunities for new customer engagement, digital services, access pathways and commercial innovation within the JD/Ali ecosystem.
• Team Leadership & Execution Oversight: Provide direction, coaching and performance guidance to the JD/Ali E-commerce Manager; oversee key commercial campaigns and ensure delivery against business priorities.
• Market Intelligence & Compliance: Monitor customer, platform and competitive trends while ensuring all channel activities comply with applicable policies, laws and internal governance.
EDUCATION AND EXPERIENCE
• Bachelor's degree or above; marketing, business, healthcare or a related discipline preferred.
• Typically 10+ years of relevant commercial experience, including substantial pharmaceutical/healthcare e-commerce, platform partnership or channel leadership exposure.
• Demonstrated JD/Ali platform experience and strong understanding of pharmaceutical e-commerce business models, operations and regulatory requirements.
• Proven ability to lead business planning, external partnerships, cross-functional alignment and commercial performance management.
SKILLS REQUIREMENTS
• Strong strategic thinking, business judgment, stakeholder influence and cross-functional collaboration.
• Excellent communication and presentation skills in Chinese and English.
• Strong execution, planning, problem-solving and adaptability in a dynamic commercial environment.
INTEGRITY & COMPLIANCE
Perform all responsibilities in accordance with Pfizer policies, applicable laws, industry codes and internal approval processes. Maintain integrity, transparency and appropriate handling of patient and business information.
FOR INTERNAL APPLICANTS
Internal applicants must meet applicable company eligibility, compliance and performance requirements.
Pfizer is an equal opportunity employer and complies with all applicable equal employment opportunity legislation in each jurisdiction in which it operates.
To learn more about acceptable and prohibited uses of AI during the recruitment process, please review our candidate AI-use guidelines available on Pfizer Careers .
Marketing and Market Research
As the EC Customer Engagement Lead of Ali Health , you will own the metabolic business strategy, strategic platform partnerships, and overall commercial performance of the JD/Ali channel. You will shape the channel growth agenda, integrate platform and internal resources, guide the JD/Ali E-commerce Manager, and ensure compliant execution to strengthen patient access and deliver sustainable business growth.
KEY RESPONSIBILITIES
• Channel Strategy & Business Planning: Own metabolic channel strategy, annual and quarterly business plans, commercial priorities and channel targets, aligning platform opportunities with the retail and e-commerce business strategy.
• Strategic Partnership & Resource Integration: Lead JD/Ali platform partnerships, commercial negotiations and joint business planning; secure appropriate platform resources and coordinate Marketing, Medical, Finance, Supply Chain and other relevant stakeholders.
• Business Performance & Growth: Account for overall JD/Ali channel performance; monitor revenue, market share, channel effectiveness and investment efficiency, and initiate corrective actions where required.
• Commercial Innovation & Patient Access: Identify compliant opportunities for new customer engagement, digital services, access pathways and commercial innovation within the JD/Ali ecosystem.
• Team Leadership & Execution Oversight: Provide direction, coaching and performance guidance to the JD/Ali E-commerce Manager; oversee key commercial campaigns and ensure delivery against business priorities.
• Market Intelligence & Compliance: Monitor customer, platform and competitive trends while ensuring all channel activities comply with applicable policies, laws and internal governance.
EDUCATION AND EXPERIENCE
• Bachelor's degree or above; marketing, business, healthcare or a related discipline preferred.
• Typically 10+ years of relevant commercial experience, including substantial pharmaceutical/healthcare e-commerce, platform partnership or channel leadership exposure.
• Demonstrated JD/Ali platform experience and strong understanding of pharmaceutical e-commerce business models, operations and regulatory requirements.
• Proven ability to lead business planning, external partnerships, cross-functional alignment and commercial performance management.
SKILLS REQUIREMENTS
• Strong strategic thinking, business judgment, stakeholder influence and cross-functional collaboration.
• Excellent communication and presentation skills in Chinese and English.
• Strong execution, planning, problem-solving and adaptability in a dynamic commercial environment.
INTEGRITY & COMPLIANCE
Perform all responsibilities in accordance with Pfizer policies, applicable laws, industry codes and internal approval processes. Maintain integrity, transparency and appropriate handling of patient and business information.
FOR INTERNAL APPLICANTS
Internal applicants must meet applicable company eligibility, compliance and performance requirements.
Pfizer is an equal opportunity employer and complies with all applicable equal employment opportunity legislation in each jurisdiction in which it operates.
To learn more about acceptable and prohibited uses of AI during the recruitment process, please review our candidate AI-use guidelines available on Pfizer Careers .
Marketing and Market Research
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