Jobs at Kaplan International

Supports the execution, monitoring, reporting, and optimization of paid acquisition campaigns for international student recruitment markets. Provides market-specific input for paid search activity, manages campaign budgets, applies tracking and testing principles, and improves performance under the direction of senior marketing and digital leads.

Own the hands-on delivery of marketing communications for UK Marketing and Recruitment. Build, quality-assure, schedule, and deploy email and owned-channel communications; translate campaign briefs into effective messaging; manage approvals and version control; support testing and optimization; collaborate with Campaign, Product Marketing, and Content teams; and monitor performance metrics to inform future planning.

Own integrated marketing delivery and performance across assigned recruitment regions in Delhi. Serve as the local point of contact for marketing requests, independently delivering localized activity while collaborating with central design, content, paid media, and campaign teams. Execute regional strategy, coordinate specialist support, and ensure effective alignment with destination and global marketing guidance.