D2C Supplement Brand Power Gummies Secures ₹10 Crore

The New Dehli-based brand plans to become entirely sugar free and expand its product offerings.

Written by Rose Velazquez
Published on Dec. 11, 2024
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Health and wellness direct-to-consumer brand Power Gummies has raised ₹10 crore, which equals about $1.18 million, in a bridge funding round, according to reporting by Indian Startup News.

Jaipuria Family Office and Quadrant led the funding round. Other investors included 100unicorn, DSGCP, Wipro Consumer, Venture Catalysts, Agility, Sharrp Ventures, Dhianu Das and NB Ventures.

Power Gummies’ e-commerce platform features products intended to support hair and nails, skincare, weight loss and sleep. The New Delhi-based company says it’s sold approximately 4 million gummies that are formulated without gluten, allergens, dairy or other animal-derived products.

The company plans to put its new financing toward ensuring its offerings are entirely sugar free. It will also be launching a lineup of holistic wellness products under parent company Aesthetic Nutrition, according to Indian Startup News, and venturing into the Dubai and U.K. markets.

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